Perri Kiely: Career, Endorsements, and Net Worth

Perri Kiely is a talented and accomplished dancer, television presenter, and media personality known for his work in the entertainment industry. From his early days as a member of the dance group Diversity, he has tried his hand at reality shows, television and radio hosting, and many others. Nowadays, he’s seen leveraging his growing popularity to become a prominent social media influencer. Using social media platforms TikTok and Instagram, he shares his dancing skills to entertain followers and build his fanbase.


Kiely first rose to fame as a member of the aforementioned street dance group, which won the third season of Britain’s Got Talent in 2009. The group’s dynamic dance performances captured the hearts of the nation and propelled them to stardom. As a core member of Diversity, Kiely showcased his versatility as a dancer, impressing both the judges and viewers with his natural talent and stage presence. After winning Britain’s Got Talent, Diversity embarked on a successful career in the entertainment industry, performing at various events, concerts, and television shows.

In addition to his work with Diversity, Kiely has also appeared on several television programs. He has participated in popular reality shows such as Dancing on Ice, Splash!, and Celebrity Bake Off, displaying his willingness to take on new challenges and entertain audiences in different capacities. Furthermore, Kiely has ventured into hosting gigs on children’s television, with a notable presenter role on Nickelodeon’s Kids’ Choice Awares, as well as on other media platforms, such as a radio show entitled Kiss Breakfast.

In recent years, Kiely has also expanded his professional horizons by engaging with various social media platforms where he shares his personal and professional experiences with his fans. By leveraging the power of social media, he has been able to connect with a broader audience and further solidify his status as a well-respected and beloved personality in the entertainment industry.



Alongside fellow Diversity members Ashley and Jordan Banjo, Perri Kiely released a video to endorse the newest Cadbury flavors. The partnership video was released in June 2014 and featured a lively and unique dance routine that involved optical illusions that the dancers formed with their bodies. The video concept was made to present the chocolate brand’s “Marvellous Mix-Ups” flavor combos, which came in variations of Oreos and Maynards. Within the partnership, Cadbury also hosted a contest involving recreating the dance video moves. To this day, Kiely has been seen promoting Cadbury products on his social media platforms.

Glasses Direct

In November 2020, Perri Kiely was named the newest brand ambassador of the eyewear company Glasses Direct. He was selected thanks to his dancing’s signature flair, innovation, and creativity—all of which are characteristics that the brand itself upholds. Kiely himself also expressed how glasses are a significant part of his identity and serve as one of his mediums for self-expression. In their partnership, some of Kiely’s products of choice from Glasses Direct’s line of glasses are featured. In February 2022, the brand also released an exclusive Perri Kiely x London Retro Collection, including eyeglasses “Zerothree,” “Zeroseven,” “Zeronine,” “Fifteen,” and “Nineteen.” The thin, delicate frames came in three colors, each embodying Kiely’s fun and cool personality. Each pair of glasses comes with a case with Kiely’s signature engraved on the top.


To celebrate the launch of the Galaxy A52 5G smartphone in April 2021, Samsung hosted a virtual dance class entitled “Samsung awesome upskills dance tutorial” with Kiely as the dance instructor. In the dance class, Kiely provided step-by-step instructions for mastering some of his popular dance trends featured on TikTok—including the Woah, Cosby Walk, and Swagg Bouncee. The partnership aimed to let viewers improve their dance moves and gain confidence at home. It was hosted on the Samsung KX Hub in May 2021 and has been shot and streamed on the Samsung Galaxy A52 5G.

Net Worth

Perri Kiely’s net worth is estimated to be £4 million. This amount is a testament to his hard work, dedication, and talent. As Kiely continues to pursue new opportunities and expand his career, it is likely that his net worth will continue to grow, solidifying his status as a successful and influential figure in the entertainment industry. After all, according to our entry of Spiritual Universe Quotes, “Everything has a rhythm in the universe and it keeps on dancing.”

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